Rose Burnett is BDM and Digital Marketing Coach based in Perth, Western Australia. With 18 years experience in digital marketing, SEO/SEM, growth marketing and lead generation, website development, eCommerce, eLearning, multi-media production, content marketing, social media marketing, community engagement and building customer bases online.
“I have a passion for all things digital, being creative, and sharing my knowledge to help entrepreneurs thrive in their own businesses. I’m also a Certified Transformational Coach and believe a big part of success comes from having a positive mindset, taking consistent action towards your goals and dreams, and living a healthy, balanced life.”
I started out on the Internet in 2004 when template software was really clunky and no-one really knew how to market their website on the Internet or how to rank well on the Search Engines. I took an idea and grew a global fashion jewellery and wholesale bead business with 695 Retailers world-wide and 2995 Direct Customers over a period of 4 years.
What I learned and mastered about Digital Marketing, SEO/SEM, websites and building customer bases, helped my business grow in sales every year. I was top of the search engines for all major keywords for four years straight, beating most of my competitors.
My website design firm started noticing my incredible results, and in their own words said ‘I don’t what you’re doing but we want you do it for all of our clients’ and so my Marketing Consultancy Business was born. I ended up running two businesses at the same time!
I branched out into building and hosting websites, coaching small business owners in online marketing, and helping them create targeted marketing strategies to grow their businesses online.
I have had many of my own online businesses over the years, including resort wear, giftware, mindset coaching, eLearning platforms and online courses. I have run workshops in Sydney and Perth to Textile designers (2010) as part of AusIndustry Small Business Online Program. I organised and held a global telesummit in Digital & Social Media Marketing (2013) for small business featuring interviews with Top Authors and Thought Leaders including Dave Kerpen, Aliza Sherman, Ted Rubin, Ted Coine, Jeff Bullas, Rochelle Moulton, Renee Blodgett and Viveka Von Rosen.
I built a large 37.8K YouTube Channel on astrology, mindset coaching, health and wellness with inspirational video content (2017 – 2021). I was Executive Contributor to Brainz Magazine (2021 – 2022) and recipient of 2021 CREA Global Awards recognizing Top Leaders, Entrepreneurs and Innovators for their contributions to innovation, sustainability and mental health.
I have also worked in government and private industry in project management, change management, training, business analysis, marketing consulting, ICO’s, eCommerce Manager in retail, and real estate.
NFTs are an emerging technology market where you mint (tokenize) your art on the blockchain, making it available to investors via smart contracts. In 2020, there was $94.9 Million invested in NFT’s and by 2021 this investment grew to a staggering $24.9 Billion. Certainly a market to watch and if you are creative or artistic, you may want to try your hand at it.
How Times Have Changed...
A lot has changed since I started out on the Internet with emerging trends taking over traditional forms of marketing, including the rise in social media marketing, content marketing and influencer marketing.
Everyone can have a voice and with the emergence of video as top watched medium on the Internet, small business and big brands alike can directly engage with your audience through social media.
Some of the core fundamentals of digital marketing remain the same to rank well on the search engines, with the effective use of SEO/SEM campaigns and optimised content on your website. And knowing how to attract customers, generate leads and convert those visitors into sales through your website and social media channels
Content is still king, as is being relatable, authentic and real.
It’s important to know how to create valueable content that keeps website visitors engaged and excited about your products and services. Having a website design that enhances the customer journey, is visually appealing, and is easy for them to use.
To create a successful online business you will need a viable marketable product or service and scalable business model in a niche or evergreen market. And the business smarts to be organised and automated as much as possible, to create a strong foundation for business success!
Need help with your online marketing? Sign up for a Free 15 Minute Marketing Consultation with Rose. Simply enter your details below for a call back to discuss your website, current issues and marketing goals.
Alternatively you can call us direct on 0424 704 292 or email email@example.com