I started out on the Internet in 2004 and took an idea and grew a global fashion jewellery and wholesale bead business with 695 Retailers world-wide and 2995 Direct Customers over a period of 4 years. 

What I learned and mastered about Digital Marketing, SEO/SEM, websites and building customer bases, helped my business grow in sales every year. I was top of the search engines for all major keywords for four years straight, beating most of my competitors.  

My website design firm started noticing my incredible results, and in their own words said ‘I don’t what you’re doing but we want you do it for all of our clients’ and so my Marketing Consultancy Business was born.  I ended up running two businesses at the same time! 

I branched out into building and hosting websites, coaching small business owners in online marketing, and helping them create targeted marketing strategies to grow their businesses online.  

I have had many of my own online businesses over the years, including resort wear, giftware, mindset coaching, eLearning platforms and online courses.  I have run workshops in Sydney and Perth to Textile designers (2010) as part of AusIndustry Small Business Online Program.  I organised and held a global telesummit in Digital & Social Media Marketing (2013) for small business featuring interviews with Top Authors and Thought Leaders including Dave Kerpen, Aliza Sherman, Ted Rubin, Ted Coine, Jeff Bullas, Rochelle Moulton, Renee Blodgett and Viveka Von Rosen.

I have built a large 37.8K YouTube Channel on astrology, mindset coaching, health and wellness with inspirational video content (since 2017). I have coached and mentored clients all around the world helping them find the confidence to pursue their goals and passions.

I was Executive Contributor to Brainz Magazine (2021 – 2022) and recipient of 2021 CREA Global Awards recognizing Top Leaders, Entrepreneurs and Innovators for their contributions to innovation, sustainability and mental health. I regularly write articles and vlogs on astrology, relationship advice, daily inspiration and overcoming challenging life experiences.

I have also worked in government and private industry in project management, change management, training, business analysis, marketing consulting, ICO’s, eCommerce Manager in retail, and real estate.

In 2022, I ventured into the world of NFTs (non fungible tokens) with digital art. I have three NFT Collections on Opensea and the Belle La Femma Collection on Rarible.  I also monetized my best art into canvas and acrylic prints in my online Elisium Gallery which has recently been nominated for World ECommerce Awards for best online store in 2022/23.  I love being creative and innovative.